The act of capturing sections of images in action, combining them and having them edited by a producer is defined as video production. There are different types of video production such as film production, event videos and marketing videos depending on the type audience on target and the size of production scale.
An idea which builds into a story and is written as a script usually prompts video production. Video production takes place in three sequential stages; preproduction, production and postproduction. The preproduction stage involves all the plans, requirements and the time frame for the video production. Video contents are captured at the production phase of video production which is a quite involving. Postproduction phase deals with editing the video sections making sure that the sound effects and image resolutions properly done and organizing them in a way that they communicate to the intended audience.
It is the responsibility of a video producer to oversee the idea of video production, provide lighting, cameras, make-up artist and do the budget to eventually actualize video production. The producer should observe all the legal rights that the government has put in place such as copy rights, and registration of the video for the film to be legalized. The entertainment industry is very competitive and it is the responsibility of the producer to do whatever it takes for best performance in video production. Video production has greatly benefited from advanced technology in that recently it is easier and quicker to produce a video.
All the technicalities involved during video production especially with the actors during casting is easily handled especially with an experienced producer. To produce a thrilling video or film the producer needs to understand the nature of the targeted audience and also widen the scope of the audience as this increases the marketability of the video. It is important that producer puts language into consideration for all the targeted audience to understand the video, where two languages are in question it is appropriate to use translating subtitles.
Video production with an intention of making profit requires a producer who is quite knowledgeable on issues related to marketing such as employing copyright regulations to avoid plagiarism and allowing rating by viewers. It is quick to integrate, process and interpret information through videos in the modern society thus they are commonly used to pass information to the society and in learning institutions. Preservation of event memories, learning,entertainment and more so job opportunities can easily be achieved through video production. Young people have come to realize and improve their talents and hobbies such as acting and shooting videos and benefit financially through video productions.